• Wine Victoria
  • 3.6%
  • 10.2M

Wine Victoria

Wine Victoria is the peak body representing the Victorian wine industry. Wine Victoria sought an agency to develop and deploy a marketing and consumer PR campaign to drive awareness and engagement with international and local Chinese. Working with the Gaibo Agency, over 60 influencer activations were implemented over a 6-month period, one of the largest influencer activations in Australia. The result was the development of incredibly rich content of the 5 Pillar wine regions in Victoria.

Brand Campaign

Awareness is the first step. Let our content creators tell your brand’s story to their loyal followers and watch as our digital savvy consumer and creators take your product to the next level.

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Event Campaign

Let an influencer star or just be at your event. Team up with Key Opinion Leaders (KOLs) to help generate excitement for exhibitions and product and event launches.

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Gifting Campaign

Provide your product as a gift and let your selected influencer review or simply talk about it. Choose between the star power of a KOL (Key Opinion Leader) or the mass draw of hundreds of Multicultural consumer influencers (KOC Key Opinion Consumers).

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