There is a word in Mandarin which lies at the heart of Chinese culture: Guānxì (关系), loosely interpreted as ‘connection’ or ‘relationship’. While this word has a much broader meaning in Asian culture, it is a word we take to heart when it comes to identifying our social influencers. Technology is a good start, but human-to-human relationships is what this is all about. Our connections are real and we intend to keep it so. We manually seek out, discuss and engage with our desired influencers as AI can never imitate human intuition. We also ensure that the numbers are real, that our influencers are not being followed by swarms of fake accounts and that your spend is going toward valuable and very real social engagement.
Our growing influencer portfolio currently boasts a vibrant range of 150 to 160 creative and infectiously talented profiles, reaching far out into the millions.
For more information on how to access our influencer portfolio, please get in touch.