Greyhound Australia

Showcasing Regional Australia to China's Youth

Greyhound Australia

ClientGreyhound Australia
Avg. Engagement Rate87%
Reach12.6K

Greyhound Australia is an Australian coach operator running services in all mainland states and territories. Greyhound saw an opportunity to raise awareness of its interstate city services for the younger Chinese generation. A road trip was undertaken by 4 local Chinese influencers who undertook a series of beautifully crafted showcases across regional Australia.