5 Pillars Wine Project

Client5 Pillars Wine Project - Wine Victoria
Avg. Engagement Rate87%
Reach12.6K
Victorian Wine at its finest.

5 Pillars Wine Project

Wine Victoria is the peak body representing the Victorian wine industry. Wine Victoria sought an agency to develop and deploy a marketing and consumer PR campaign to drive awareness and engagement with international and local Chinese. Working with the Gaibo Agency, over 60 influencer activations were implemented over a 6-month period, one of the largest influencer activations in Australia. The result was the development of incredibly rich content of the 5 Pillar wine regions in Victoria.