Australia's first platform to connect brands to the leading local multicultural influencers and content creators.

Local multicultural influencer marketing just got upgraded.

Our fast, automated and truly connected platform can link your brand to the local multicultural social community in minutes. Our KOLs (Key Opinion Leader) and KOCs (Key Opinion Consumer) have the talent, look, desire and media-savvy to promote your brand to the new generation of affluent young multicultural consumers in Australia and beyond. All you have to do is begin.

How Does It Work

1

Brief

Post a simple and compelling brief on our platform for either a Brand, Gifting or Event campaigns. Once approved, your post will be live within minutes on our app and suitable creators will be responding to your campaign in no time.

2

Connect

Review applications to select the influencers you need (we can help with the review process) and be on your way to expose your brand to thousands of high-spending, local multicultural consumers.

3

Receive

Your influencer/s will start to create your specialised branded content. Manage the content and watch it get shared, commented upon and liked by hundreds, thousands, or even millions of content hungry folk!

4

Measure

Analyse what works and what doesn’t with our sophisticated analytical tools and reports. Tweak social engagement to your campaign’s content.

Three Campaign Types

Brand

Awareness is the first step. Let our content creators tell your brand’s story to their loyal followers and watch as our digital savvy consumer and creators take your product to the next level.

Event

Let an influencer star or just be at your event. Team up with Key Opinion Leaders (KOLs) to help generate excitement for exhibitions and product and event launches.

Gifting

Provide your product as a gift and let your selected influencer review or simply talk about it. Choose between the star power of a KOL (Key Opinion Leader) or the mass draw of hundreds of multicultural consumer influencers (KOC Key Opinion Consumers).

Three Campaign Types

Brand

Awareness is the frst step. Let our content creators tell your brand’s story to their loyal followers and watch as our digital-savvy,consumer-creators take your product to the next level.

Event

Let an infuencer star - or just be at your event. Team up with Key Opinion Leaders (KOLs) to help generate excitement for exhibitions and product and event launches.

Gifting

Provide your product as a gift and let your selected infuencer review or simply talk about it. Choose between the star-power of a KOL (Key Opinion Leader) or the mass draw of hundreds of multicultural consumer influencers

Truly Connected to themajor Chinese and Western SocialMedia Platforms

Enhanced Reporting

Advanced analytics is just the beginning. Our detailed reports tell you exactly how far your spend has gone and how far your influencer’s reach has spread. Manage your campaigns meticulously for the highest ROI.

Number of influencers Total costs Number of posts Total followers Total views Engagements CPE Engagement Rate
1 $350 2 55,922 15,000 3,529 0.09 6.31%
Influencers Followers Number
of
posts
Engagements Total
views
CPE Engagement
Rate
May Xue
WeChat 10,461 1 575 5,400 0.60 5.5%
Douyin 45,461 1 2,954 9,600 0.11 6.5%

Brand Collaborations direct to local Multicultural Influencers via our IOS and Android app.

Brand Campaign

Awareness is the first step. Let our content creators tell your brand’s story to their loyal followers and watch as our digital savvy consumer and creators take your product to the next level.

Start Campaign

Event Campaign

Let an influencer star or just be at your event. Team up with Key Opinion Leaders (KOLs) to help generate excitement for exhibitions and product and event launches.

Start Campaign

Gifting Campaign

Provide your product as a gift and let your selected influencer review or simply talk about it. Choose between the star power of a KOL (Key Opinion Leader) or the mass draw of hundreds of Multicultural consumer influencers (KOC Key Opinion Consumers).

Start Campaign